PERPETUALLY AROUSED ZOMBIES?

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I got an email recently from the VP of my publishing company, Belle Bridge Books, detailing the marketing challenges faced by smaller presses, like Belle Bridge, and relatively unknown authors, like myself.

The VP, Deborah  Smith (a New York Times best-selling author, BTW), harbors a great deal of wisdom and a laugh-out-loud sense of humor.  Her comments are worth sharing.

The email from Deb was in response to a question of mine about ARCs, Advance Reader Copies.  ARCs are sent out prior to the publication of a book to get endorsement blurbs, the brief quotes you’ll often see on the front or back cover of a book proclaiming what a great read it is.