It’s nice to be number one in something, even if it is in giving stuff away.
Belle Bridge Books, my publisher, is running a promotional giveaway for EYEWALL. If you have a Kindle, you can download the novel from Amazon for $0.00… novels for nothin’, books for free. Better hurry, however, the promo probably won’t run much longer.
It kicked off on July 1st. EYEWALL, naturally enough, started out at the bottom of the pack that day, but by evening had rocketed to number one on the “Free in Kindle Store” list. It’s still there as I write this early on July 5th.
Yeah, yeah. I know, it’s not like it’s a best seller. But consider the obverse: If the book were being given away and nobody wanted it. It’s nice to know people are clambering for it even though it is a freebie.
Which is the idea, of course. To get the book out there, to give it some visibility, to start a buzz–sorry–about it. As I’ve been told by my publisher, word of mouth is the best advertising there is. It’s certainly cost effective.
So far over the course of the promo, EYEWALL has picked up over half-a-dozen new reviews on Amazon, all of them favorable. I’ve received a number of ego-boosting emails on my Website, too.
I got a chuckle out of one of the posts. A person named Terry wrote: I have no idea why [EYEWALL] was free on Amazon Kindle rather than the $14.95 it should be. I will watch for you as an author in the future and will be happy to pay to read your work.
Thanks, Terry. I know it’s counterintuitive to give away your work, but now I hope you understand why.
The novel is also king of the hill in several subcategories on Amazon including romantic suspense. Romantic suspense? Really? I thought I’d written a thriller with a bit of sex in it. Oh well. Whatever gets you to number one.
Now the real test looms: To see if sales will respond to the promotional effort. (I don’t earn royalties on giveaways, by the way.)
My big dilemma now is what to call myself. I can’t be a best-selling author. Maybe a best almost-selling author. Or a number one freebie writer.
Nah. I’ll just tell people that for one brief shining moment I had more books being downloaded than Steve Berry. Of course, Steve was earning money.
July 5, 2011
UPDATE, JULY 6: The promotional giveaway for Kindle on Amazon has ended. A curious side effect of the promotion is that the sales ranking for the paperback version of EYEWALL soared in tandem with the eBook giveaway. In late June, the ranking for the paperback hovered near #500,000 (out of about 8 million books). By late on July 5th it had rocketed to #6586!